Discover something different.
Join us on a journey of discovery. We tap into old-world wisdom to craft modern spirits that engage and delight your senses.
Old world wisdom, modern spirits.
Originally conceived to be an ethnobotanic company producing exotic supplements, the CHELONI concept evolved and has emerged as a lifestyle company producing African inspired botanical spirits… influenced by other cultural infusions… from South America to Asia, and Old Europe.
The idea within the idea.
“Be good”: Our spirits are powered by good botanicals, captured in their most essential essence, and presented in delightful spirits to be enjoyed and shared by adventurers who define their own paths.
Inspiration.
Turtle
Our name is inspired by the Green Turtle, Chelonii Mydas. A symbol of longevity, vitality, intelligent design, and the ability to go the distance.
Inspired by these characteristics our infusions are simple and elegant, yet botanically rich and complex, and seek to create delightfully innovative modern spirits born from old-world wisdom.
African Art
We aspire to craft spirits that, as Ernst Anspach, an art collector, said about African art… are “marvelous in its scope, varying from the charming, tender, even playful to the dynamic and awe-inspiring”.
Global Infusions
We tip our hats to all the great ethnic infusions around the world from the ubiquitous Bitters in West Africa to Amaro in Italy to Yagyongju in Korea. At our core - we seek to create a family of unique, premium, African inspired botanical spirits designed to be “better for you”.
Adinkra
Two stylized Adinkra symbols, Asase ye duru (the healing power of mother earth) and Nkruma Kesee (superior) merge to become the CHELONI logo. These two symbols speak to our brand essence and aspiration.